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CHEER INTEGRITY
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Linda Lundy, Founder/CEO of NCW, has been involved in dance/cheer/gymnastics, diving and synchronized
swimming for more than half her life; not only as a participant, but as a coach and a choreographer. She
was the Texas State Chairperson for the US Aerobic Association; coached with Bela Karolyi; and did the
choreography for the Jr. Japanese Team. Judging certifications include: Cheer LTD, American Cheer
Power, UCA, United Cheer, Cheer USA and Level IV Dance Judge, Dance & Drill Team Directors of America.
Linda is credentialed to Level V in tumbling and stunts and is also on the membership committee for
USASF; Coach's Conference presenter for UPA and American Cheer Power. She has published articles in
Cheer Coach and Advisor magazine. At present, Linda is the Head Judge for United Cheer, and is part
owner of Cheer Integrity.










Rick Alfred, Sr. Advisor of NCW As an active participant in my youth as swimmer, diver, dancer and gymnast,
I have used these life experiences and skills to grow and use my expertise in these similar fields... to teach
and encourage our youth of today to grow mentally and physically and condition themselves into mature
young adults. At the age of 53 as a non-active participant in these fields, I still love the sports but now leave
the activity part to the younger generation to enjoy judging competitions. National Cheerleading Week was
invented to applaud those having the time, enthusiasm and desire to become cheerleaders and enjoy life to
its fullest as they grow into young adults. Having several certifications, in cheerleading, dance and
gymnastics, have enabled me to judge in these fields for over 20 years. I am currently employed with United
Cheer Company in Houston, Texas.